Activity Name: 9 ½ Minute Promotion

Target Audience: Retail

Source: 2009 WAD Planning Committee

Objectives: Increase awareness of the Frequency of Infection in the United States

Materials Needed:

• List of products intended to promote
• PA System or other way to make the announcements
• Visible poster with the 91/2 minute message

Steps to Complete Activity:

1. At the start of the day, have an itinerary of what time you want the promotion of certain items
2. Have a WORLD AIDS DAY awareness poster visible to help customers understand the "Sale" concept better.
3. Make the announcements that "for the next 9 ½ minutes, such & such item will be on sale".
4. Inform cashiers that the item needs to be selected within the 91/2 minutes, or set your own system of validity up.